ASHINGTON, Nov. 17 — Howard Dean, the former
governor of Vermont, started a tough advertising campaign against
Representative Richard A. Gephardt in Iowa on Monday that highlights
Mr. Gephardt's role in drafting a resolution on a war in Iraq.
The commercial goes to the heart of what Mr. Gephardt's own
advisers say is his biggest vulnerability in a state he won in his
1988 presidential bid: the role he played in delivering the
resolution for the White House.
The advertisement is the most direct challenge a Democrat has
made in the presidential primary season and underscores the degree
the Iowa race has become a two-man fight.
Dr. Dean's commercial shows a photograph of Mr. Gephardt, who is
from Missouri, standing with President Bush on Oct. 2, 2002, when
the president and Congressional leaders announced that the war
resolution was at hand.
An announcer says, "October 2002. Dick Gephardt agrees to
co-author the Iraq war resolution, giving George Bush the authority
to go to war. A week later, with Gephardt's support, it passes
Congress."
After the announcer reminds viewers that Mr. Gephardt voted for
the president's $87 billion financial package for the occupation and
rebuilding of Iraq and Afghanistan, the commercial switches to Dr.
Dean.
"I opposed the war in Iraq. And I'm against spending another $87
billion there," he says.
Dr. Dean's campaign sent a brochure to Iowa voters striking a
similar theme last week in a clear effort to stoke antiwar sentiment
against Mr. Gephardt. The strategy appeared to diverge from Dr.
Dean's recent effort to position himself as the inevitable nominee
by focusing his attention more on President Bush than on his primary
opponents.
The latest poll in Iowa shows Mr. Gephardt leading Dr. Dean, who
on Monday night earned the endorsements of Elijah E. Cummings,
chairman of the Congressional Black Caucus, and David Wu, chairman
of the Congressional Asian Pacific Caucus.
Steve Murphy, Mr. Gephardt's campaign manager, indicated that he
would not respond in kind. "One thing we're not going to do," he
said, "is allow Howard Dean to turn the Iowa Democratic caucus into
a negative, tit-for-tat campaign."
Officials with Dr. Dean's campaign said the advertisement should
not be called negative. "It's an honest disagreement on an important
matter of policy," said Steve McMahon, Dr. Dean's media consultant.
Analysts said the strategy was somewhat of a gamble because
voters in Iowa are believed to be averse to political advertising
they perceive as negative.
"I would say it is a risky move that has upside if it's
successful and drives Gephardt down without hurting Dean," said
Douglas E. Schoen, a pollster who is not representing any of the
candidates. "The downside of it is it could weaken both, or
potentially just Dean."
The Dean campaign spent roughly $250,000 on the commercial,
officials said, and will run it for 7 to 10 days.
Meanwhile, officials with the campaign of Senator John Kerry of
Massachusetts announced on Monday an Iowa commercial taking on
President Bush on environmental issues.